McKenzie Fly Fishing Co. is a distinguished Fly Fishing Guide Service headquartered in Morganton, North Carolina, with a specialization in trout and smallmouth bass fishing. In pursuit of a distinctive yet minimalist brand design, McKenzie Fly Fishing Co. enlisted Tweedcast Digital Creations for their expertise. Inspired by the breathtaking landscapes of western North Carolina and the pristine streams frequented by the business, our team meticulously crafted a logo. The incorporation of the fishing line within the mountain range and the subtle "fly" motif on the right side served as the final touches, harmonizing the logo into a cohesive representation of the company's essence.