McKenzie Fly Fishing Co. is a Fly Fishing Guide Service based out of Morganton, North Carolina specializing in fly fishing for trout and smallmouth bass. McKenzie Fly Fishing Co. wanted a unique, yet simple design for their brand. We created the logo with the beautiful western North Carolina mountain ranges in mind as well as the streams that the business frequents. The fishing line as part of the mountain range and "fly" featured at on the right side were the final additions to tie the logo all together.